Sports marketing: the millionaire world of sports
Mar 7, 2024 15:11:26 GMT 12
Post by mehedi14a on Mar 7, 2024 15:11:26 GMT 12
Sport has the DNA of passion and awakens all kinds of feelings: that emotional part is what matters most to brands to achieve their goal... to sell. MARKETING SPORTS SPORTS MARKETING THE MILLIONAIRE WORLD OF SPORTS m The new and multiple communication channels that have emerged in the last decade with the advent of technologies have completely changed the conception that companies had about how to relate to their brand advertising in the global market. Currently, companies focus 65 percent on linked actions such as carrying out campaigns through social networks, unlike in the past, when investment was focused on conventional communication channels. The new world leader of the closest interactions between companies and consumers is sports marketing, which aims to generate economic resources with direct commercial campaigns and activations, generating quality and high-level service in shows, covering the needs and desires of the consumers.
Today, people and sports fans carry their smartphones throughout their day , through which we receive all kinds of alerts, news and products. This is the main reason why companies opt for sports marketing and social networks in particular as the main Brazil Mobile Number List channel to sell their products. Sport has the DNA of passion and awakens all kinds of feelings and emotions: that emotional part of people is what matters most to brands to achieve their goal... to sell. To do this, they use the figure of sports properties such as athletes because of the values they have. Companies offering sports products and services invest billions of euros in advertising. For example, Nike with its flagship players, which are Messi, Cristiano Ronaldo and Neymar. When they upload a photo of new boots to their personal Instagram or Facebook accounts, they become the brand's best-selling products. Social networks have become the most direct and shortest way to reach the desired audience using a sports property as a medium.
Such as a soccer club or an event, that has great acceptance among its community. According to Euromericas Sport Marketing, a world-leading sports marketing company, 85% of users trust content generated by influential athletes more than traditional advertisements. Promoted messages are the format most used by figures in the world of sports: Star sports players quote a weighted average of $120,000 for a single tweet. Looking to the nearest future, the “Marketing trends Euromericas 2021” study gives us forecasts for investment in digital media. They expect investment in social networks to grow by 45.2% this year, while online video could grow by 34.3% and investment in mobile phones by 65.5%. The sports marketing boom makes it possible to generate more and better genuine income for sports properties and brands, where the center of the benefits are obtained by the sports lover.
Today, people and sports fans carry their smartphones throughout their day , through which we receive all kinds of alerts, news and products. This is the main reason why companies opt for sports marketing and social networks in particular as the main Brazil Mobile Number List channel to sell their products. Sport has the DNA of passion and awakens all kinds of feelings and emotions: that emotional part of people is what matters most to brands to achieve their goal... to sell. To do this, they use the figure of sports properties such as athletes because of the values they have. Companies offering sports products and services invest billions of euros in advertising. For example, Nike with its flagship players, which are Messi, Cristiano Ronaldo and Neymar. When they upload a photo of new boots to their personal Instagram or Facebook accounts, they become the brand's best-selling products. Social networks have become the most direct and shortest way to reach the desired audience using a sports property as a medium.
Such as a soccer club or an event, that has great acceptance among its community. According to Euromericas Sport Marketing, a world-leading sports marketing company, 85% of users trust content generated by influential athletes more than traditional advertisements. Promoted messages are the format most used by figures in the world of sports: Star sports players quote a weighted average of $120,000 for a single tweet. Looking to the nearest future, the “Marketing trends Euromericas 2021” study gives us forecasts for investment in digital media. They expect investment in social networks to grow by 45.2% this year, while online video could grow by 34.3% and investment in mobile phones by 65.5%. The sports marketing boom makes it possible to generate more and better genuine income for sports properties and brands, where the center of the benefits are obtained by the sports lover.